Cantu Cleansing Cream Shampoo Deeply cleanses hair and scalp. WHY IT WORKS: This unique shea butter formula gently removes heavy buildup and nourishes to help reduce breakage. HOW TO USE: Wet hair completely. Massage into wet hair beginning at the root and work toward ends. Lather then rinse thoroughly with cool water. A second lather and rinse are recommended for hair with heavy product buildup. Use in conjunction with Cantu Hydrating Cream Conditioner. NO ALCOHOL, MINERAL OIL, SLS/SLES SULFATES* SILICONES, PARAFFIN, PARABENS, PHTHALATES or PROPYLENE GLYCOL.